Syn Music has partnered with BBDO Guerrero to come up with a poster for an upcoming event. By weaving together two pictures into one, the medium becomes the message—that creative collaboration indeed turns something extraordinary. Longtime friends Syn Music Co-founder and partner, Simon Le Bon and Syn Music CEO and creative director, Nick Wood will be having a talk at this year’s Cannes International Festival of Creativity titled “Beyond An Ordinary World - How Collaboration Inspires Ordinary to Extraordinary” and will discuss the creative chemistry and nature of collaboration and the essence of their commercial music partnership.